About us
We are a pure local UAE Market research firm
At ARAA Market Research Agency, we are committed to empowering businesses through in-depth market understanding and actionable insights.
Founded on the principles of precision, quality, and strategic partnership, ARAA offers tailored market research solutions designed to meet the unique needs of local and regional businesses.
We pride ourselves on our ability to combine global research standards with deep local market expertise, enabling our clients to make data-driven decisions with clarity and confidence.
Our team of experienced researchers, analysts, and strategists are passionate about unlocking growth opportunities and helping businesses thrive in today’s dynamic market environments.
Why Choose Us
We are specialized in the following industries with a proven history of experience
•Advertising / Public Relations
•Airlines, Airports
•Automotive
•Banking, Financial
•Beauty care, Cosmetics
•Beverages
•Consultancy
•Consumer Electronics
•Consumer Goods
•Detergents
•Education
•Energy / Utilities
•FMCG
•Food & Beverages
•Health Care/ Hospitals
/Pharmaceutical/Chemicals
•Homecare & Hygiene
•Hospitality, Hotels
•IT, Technology, Telecommunications
•Logistic / Mail / Transportation
•Media / Entertainment/ TV
•Oil & Gaz
•Personal Care
•Politics
•Precious Metals
•Public Sector / Government
•Real Estate
•Retail / Wholesale
•Textile / Fashion / Clothing
•Tobacco
•Toys / Games
•Travel, Tourism
Our Coverage
Araa Marketing Consultancy and Studies proudly offers full research coverage across the Middle East. With a strong local presence and trusted field partners in every major market, we deliver consistent quality and deep regional insights across diverse cultures and consumer profiles. Our operations span the United Arab Emirates, Saudi Arabia, Kuwait, Qatar, Bahrain, Oman, Iraq, Jordan, Lebanon, Egypt, and beyond. Whether your project requires multi-country coordination or localized market intelligence, our regional reach ensures seamless execution, cultural relevance, and reliable data collection at scale.
Services we provide
Data collection
At ARAA Marketing Research we specialize in delivering comprehensive and reliable data collection solutions tailored to meet the diverse needs of our clients across the Middle East. Our services encompass a wide range of quantitative and qualitative methods
AnaLysis & Reports
We transform raw data into meaningful insights through advanced analysis and clear, actionable reporting. Our team leverages both traditional statistical techniques and modern analytics tools to uncover patterns, trends, and key drivers behind consumer behavior and market dynamics. We go beyond surface-level reporting to deliver in-depth interpretations, visual dashboards, and strategic recommendations tailored to your business goals. Whether the output is a high-level executive summary or a detailed analytical report, our deliverables are designed to support confident decision-making and drive measurable impact.
RESEARCH DESIGN
At ARAA Marketing Research, we specialize in delivering comprehensive and reliable data collection solutions tailored to meet the diverse needs of our clients across the Middle East. Our services encompass a wide range of quantitative and qualitative methods
RESEARCH METHODOLOGIES
We offer the full range of data collection methodologies and related services
Qualitative
Focus Group Discussions
Ethnographic Interviews
In-depth Interviews
Shop along
Home Visits
Power lab
Quantitative
Panel rewarding portal
CATI
PAPI
CAPI
Mystery shopping
Exit interviews
B2B
CLT
Medical Interviews
Tel. Interviews
Logistics
Translations
Moderation
Transcription
Audio Video Recording
Simultaneous Translation
Viewing Facilities for Clients
Online testing
Data Processing
Scripting: SPSS, SAWTOOTH, python and VB
Analysis: SPSS, Excel, SQL, PostgreSQL and Tableau
Coding: open end coding
Tabulation, grid analysis and
graphs
Advanced analysis and statistics
What are you waiting for?
Ready to take the next step? Let’s bring your vision to life! Explore our services and get in touch today for a consultation. Together, we’ll make it happen.
Our Team
UAE-based market research agency, proudly established by Emirati citizens under the national SME initiative. While rooted locally, Araa brings over 20 years of combined industry experience to every project we undertake.
As a homegrown agency, we are deeply connected to the cultural, social, and business fabric of the UAE.
Our team’s local insights, combined with decades of research expertise, allow us to deliver relevant, accurate, and impactful data that supports decision-makers across sectors.
Together, we are committed to providing exceptional service and actionable insights to drive our clients’ success.
Yousef Al Ali
C.E.O
With over 25 years of experience in market research, Yousef Ben Beshoosh is a seasoned expert dedicated to delivering data-driven insights and ensuring client success. He founded Focus Point to provide tailored research solutions, leveraging his extensive knowledge of data collection methods.
Under his leadership, Araa has become a trusted partner for organizations seeking accurate, actionable insights. Yousef’s commitment to excellence and deep understanding of market dynamics empowers clients to make informed decisions in an ever-changing marketplace.
Email: yousef@araa-me.com
Mohamed Sallam
C.O.O
Mohamed is a market research professional with 15 years of experience spanning Egypt, Saudi Arabia, the UAE, and global markets. He has deep expertise in SME and B2B research, complemented by strong consumer insights capabilities. Throughout his career, Mohamed has delivered impactful research solutions across diverse industries, helping organisations uncover opportunities, refine strategies, and drive measurable growth.
His work blends strategic vision with hands-on execution, enabling clients to make confident, data-driven decisions in competitive markets.
Email: mohamed.sallam@araa-me.com
Contact us
We would love to hear from you!
Araa Marketing Research & Consultancies